Rugby league superstar Jarome Luai has been signed as the new face of Trukai Industries in a major four-year partnership, joining rising PNG rugby league talent Cooper Bai in the company’s growing ambassador portfolio.
The long-term partnership will see Luai play a leading role across Trukai’s brand, community and sporting initiatives throughout Papua New Guinea and the wider Pacific, following the company’s signing of Bai.
Related news: https://pnghausbung.com/jerome-luai–the-new-face-of-trukai/
Trukai has been a household name in Papua New Guinea for more than 50 years and is the country’s leading supplier of rice. The company is majority-owned by Australian food company SunRice Group, reinforcing the scale and heritage behind one of the region’s recognised consumer brands.
Luai’s appointment represents a new chapter for Trukai as the company continues to strengthen its connection with rugby league, communities and the next generation of Papua New Guineans.
A four-time premiership winner and one of rugby league’s recognizable personalities, Luai has built a reputation through his success on the field, as well as his confidence, leadership and strong connection with communities across the Pacific.
Trukai Industries General Manager PNG and Solomon Islands Andrew Grace in a statement said Luai was a natural choice to become a major face of the brand.
“Jarome is one of the most recognizable and successful players in rugby league, but what makes this partnership particularly exciting for us is what he represents beyond football.
“His journey, resilience, confidence and determination resonate strongly with the values of Trukai and with people across Papua New Guinea.
“We see this as much more than an ambassador arrangement. This is a long-term relationship, and we are incredibly excited to welcome Jarome into the Trukai family and have him play an important role in the brand over the coming years.”
Luai said the opportunity to represent a brand with such a deep history and connection to Papua New Guinea made the partnership particularly meaningful.
“Trukai is a brand that means a lot to people in PNG, so to become the face of the brand and build something together over the next four years is really special,” he said.
As part of the partnership, Luai will feature across Trukai campaigns, appearances and community initiatives, supporting the company’s commitment to sport, healthy living and positive opportunities for young Papua New Guineans.
Related news: https://www.thepngsun.com/young-bai-signed-as-brand-ambassador-for-trukai/
Luai will also join rising rugby league talent Cooper Bai as part of Trukai’s growing ambassador portfolio, bringing together established success and emerging talent across two generations of the game.
The partnership further reinforces Trukai’s longstanding commitment to the communities in which it operates and its investment in sport as a platform to inspire and connect people throughout Papua New Guinea.